June 18th at 10am CET
The Future of Guest Reviews: What Hoteliers Need to Know in 2025
In this webinar, Shiji and Booking.com bring together industry experts to discuss the evolving landscape of guest feedback in 2025. Topics include recent updates to review scoring systems, emerging guest behavior trends, the role of AI in review management, and real-world insights from hotel operations. The session aims to provide hoteliers with practical knowledge to better navigate reputation management and guest expectations in the year ahead.

Shiji Buzz
The Shiji Buzz will give you a sneak peek of what is to come for Shiji products and the industry as a whole.
Watch the recording
Shiji and Booking.com bring together industry experts to discuss the evolving landscape of guest feedback in 2025. Topics include recent updates to review scoring systems, emerging guest behavior trends, the role of AI in review management, and real-world insights from hotel operations. The session aims to provide hoteliers with practical knowledge to better navigate reputation management and guest expectations in the year ahead.
Our speakers
Jessica Kurtz
Global Product Ambassador, ReviewPro Reputation
Como Global Product Ambassador de Reviewpro Reputation, conecto las necesidades de los hoteleros con la fuerza del producto, transformando insights en impacto para toda la industria.Fluida en inglés, español y alemán, y con doble ciudadanía (EE. UU. + Alemania), me desenvuelvo con facilidad en entornos globales y multiculturales. Siempre curiosa, siempre construyendo el puente entre la tecnología y el servicio.
Rodica Buzescu
Product Marketing Booking.com
Rodica is a Product Marketing leader at Booking.com, where she has recently worked on the guest reviews score update as part of a larger product team. Before this role, she has worked in product marketing or product management for both successful startups and Fortune 500 companies such as Microsoft, Amazon, Expedia, and Mastercard.
Diana Villanueva
Online Reputation Manager at HM Hotels
Diana Villanueva has worked in the hospitality industry since 2018, focusing on online reputation management. Starting at Globales, she led the digital reputation strategy and rolled out the Reviewpro platform across the chain. Now at HM Hotels, she continues to shape guest feedback processes, using data and technology to improve service standards. Diana’s innovative approach includes the implementation of AI-powered review tools, supporting the company’s goal of continuous improvement. Her blend of analytical thinking and guest-centric insight positions her as a key player in hospitality’s digital transformation.
André Baljeu
Founder Hospitality's Knowledge Hub
With over three decades of professional experience, André has a career spanning three continents: Australia, Asia, and Europe. His experience comes from roles with leading hotel chains and technology providers, where he held senior positions.
André founded techtalk.travel, an industry thought leadership media platform bringing a broader awareness of technology's critical role in the hospitality industry. Content contributed to by
innovators, leaders, established service providers, and start-ups offers a unique perspective on the current challenges, future predictions, and other topics pertinent to hotel technology.
About the Shiji Buzz events
The Shiji Buzz will give you a sneak peek of what is to come for Shiji products and the industry as a whole. With our product and industry experts, we will discuss how the industry is always changing and ways that Shiji can support your vision and direction. We will take you on a journey by exploring everything from guest services, increasing revenue, and utilizing technology to your advantage in this process.



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